Former Hotel Martinique, 1270 Broadway, Former McAlpin Hotel
1260 Broadway Henry J. Hardenbergh, 1897-98, 1901-03, 1909-11
Rouse & Goldstone, 1911-12
1282 Broadway, Frank M. Andrews, 1911-12; expansion: Warren & Wetmore, 1917
The east side of Broadway between 32nd and 34th Streets, across from Greeley Square, features three monumental Beaux-Arts buildings. The former Hotel Martinique (now the Radisson Martinique), designed by the same man responsible for the Plaza Hotel, is a glazed brick, terra-cotta and limestone clad structure that features rusticated stonework, balconies, cartouches and a bold mansard roof with ornate dormers. It was designed to make great use of its commanding corner overlooking the square. 1270 and 1282 Broadway were part of the major redevelopment of West 34th Street and Herald Square, inspired by the construction of Pennsylvania Station, one block to the west. 1270 Broadway, a monumental office building, features a decorative cast-iron storefront, rusticated limestone on its second and third stories, and a grand top story with paired-arch windows and a grand bracketed cornice. At 25 stories tall, the McAlpin was said to be the largest hotel in the world upon its completion in 1912. The structure’s three towers have a tripartite design, with rusticated limestone bases, brick shafts and decorative upper stories with large overhanging cornices.
The former Hotel Martinique was designated a New York City Individual Landmark in 1998.