Former Hotel Seville

90 Madison Avenue
Harry Allen Jacobs, 1901-03; annex: c. 1905

Like Madison Square Park, Madison Avenue was named after James Madison, the fourth President of the United States. The Avenue begins at 23rd Street and extends to the Madison Avenue Bridge at 138th Street. When the Manhattan street grid was mandated in 1811, there was no avenue between Fourth (now Park) and Fifth Avenues. Madison Avenue was carved out in the 1840s due to the wide distance between Fourth and Fifth Avenues and in order to create more building lots with avenue frontage. This southern section of Madison Avenue is characterized by its fine assortment of large-scale hotels, lofts and office buildings.

The Former Hotel Seville (currently the Carlton Hotel) replaced the former Scottish Rite Hall. The elegant Beaux-Arts hotel features red brick and limestone façades with a rusticated base, alternating bandcourses at the second and third stories, decorative cornices and projecting bays from the fourth to the tenth stories. One of these bays is located at the building’s chamfered corner, which is clad in limestone along the building’s full height. An annex between 28th and 29th Streets was added a few years after its construction.