Rego Park Crescents Area
Asquith Cres., Boelsen Cres., Cromwell Cres., Dieterle Cres. & Ellwell Crescent
1923-26
In the early-1920s, the Real Good Construction Company, later known as the Rego Construction Company, purchased farmland in the western section of Forest Hills for residential development. Company president Henry L. Schloh and secretary and treasurer Charles I. Hausmann were originally from Germany, named their project "Rego Park", after their advertising slogan, "Real Good Homes."
In the area known as "The Crescents", which stretches from Alderton Street, between Woodhaven Boulevard and the Long Island Rail Road, they developed single-family brick and frame houses, which featured elements of Colonial Revival and Tudor style. The homes were organized around six crescent-shaped streets with "aristocratic sounding names", in alphabetical order, meant to attract wealthier people. Each sold for about $7,500 ($130K today).
The success of the Rego Company soon attracted similar developments to the area. In the 1930s, the Mezick-Garbade Company built 265 attached brick houses on the adjacent crescent-shaped lots south of 66th Ave.