239-241 W 30th St
1923, Joseph C. Schaeffler

In 1922, J. M. Heatherton's The Plumbers' Trade Journal was an established publication, so he began plans for a new building. Local architect Joseph C. Schaeffler was commissioned for the design of this six-story Classical Revival structure, which features a base with a large central showroom window flanked by two entrances with bracketed pediments. The upper floors have a central bay with four stacked loggias, each one with four half columns supporting entablatures. Because of its location, several businesses involved in the fur trade were also housed in the Heatherton during the 1920s. By the mid-1960s, it was exclusively used by furriers, before giving way to medical offices which are still its major tenants. Currently, about 150 fur businesses remain in New York and employ around 1,100 people. Some still ocupy these buildings.