Mrs. Maxwell’s Bakery
2700 Atlantic Avenue
A crucial stop on a tour of the neighborhood is Mrs. Maxwell’s Bakery, which has been serving the community since 1928. During World War II, the bakery, previously known as “Essential Cheesecake,” changed its name in a bid to secure a contract to provide baked goods to the troops stationed at Fort Hamilton. “Mrs. Maxwell” was conceived as a motherly, nurturing mascot by the bakery’s owners, who sought to tug on the heart-strings of the procurement decision makers. Their effort paid off, and Mrs. Maxwell’s Bakery was awarded the contract. The fictional Mrs. Maxwell has been an integral part of the business ever since, and the bakery continues to serve a loyal clientele. Try one of her pastries or take home one of her cakes. You will undoubtedly return!